Creative thinking, meticulous planning, experienced staff and the wow factor is how we achieve results for powerful media stories and content.
Jaguar Land Rover are a global partner of The Invictus Games and provide the first competition and driving challenge in the Games each year. The challenge features Jaguar and Land Rover vehicles in both on and off-road car control exercises. D3 are proud to work on this exciting and ground-breaking event. Each year we build a dynamic and themed course for both vehicles and help to create a driving arena that is thrilling, competitive and a reflection of the brand and the location.
Invictus Games uses the power of sport to inspire recovery, support rehabilitation and generate a respect for wounded, injured and sick Servicemen, servicewomen and veterans.
Our challenge was to produce a memorable vehicle launch which introduced Hyundai IONIQ - the first car in the world to offer separate hybrid, full electric and plug in hybrid powertrains within one body type.
All the locations and venues reflected key product attributes especially technology and innovation. Rhug Eastate is a beautiful venue which captured our attention with its strong sustainability story, having an abundance of renewable technologies to produce electricity which fit well with the Ioniq narrative. A geodesic dome hosted lunch and a 360' presentation providing an immersive way of presenting the content within a cylinder inside the dome.
We devised and fully managed a chance in a lifetime media experience for Hyundai, sponsors of the 2014 World Cup. The Amazon; floating planes; floating cars; driving into the stadium that England played their first game were just some of the highlights for the BA Highlife journalist on this recent trip that bought the Hyundai sponsorship to life.
Activations should be inspirational and memorable to really make an impact with consumers. We work hard to ensure that all our events achieve this.
D3 worked with Rude Health on a brand activation event that focussed on wild swimming and their positive high energy brand message. Taking place at Margate, Brighton and Manchester Docks on three consecutive evenings, the aim was to encourage people to be in the best 'rude health' possible by competing in Rude Health's TRY.ATHLON of SWIM.DANCE.EAT. It began with an invigorating wild swim led by Jamie Ramsay (a wild swim adventurer) followed by a dance session, led by Daybreaker (the DJs behind morning raves) and finishing with a feast of Rude Health products including turmeric lattes, porridge and smoothies!
The Art of Performance Tour has seen Jaguar deliver an ambitious program offering potential customers immersive and first-hand experience of the full Jaguar fleet of vehicles. The tour has visited numerous locations worldwide and has seen in excess of a hundred thousand guests take part in its first year. The Smart Cone system supplied by D3 has been a fundamental part of the tour allowing guests to experience dynamic and immersive vehicle test drives, highlighting all of the qualities of the vehicle in a fun, exhilarating and safe manner.
Neptune Steps challenges elite endurance athletes in an adventure race like no other, swimming through 420 metres of cold water, climbing 18 metres over seven canal lock gates, and pushing participants to their limits in a true test of speed, strength, and resolve. D3 work closely with Red Bull to provide the infrastructure, logistic and the production staff on this event. We help to create challenges that are extreme but safe and provide a robust safety management plan.
We project managed the build and activation for a touring campaign for Hyundai. Organising a display at Kings Cross railway station for the day including rush hour which was themed around a boxing ring. We designed, built and erected the set on an overnight build to achieve a 7 am start. This was part of a national campaign to launch their fund raiser for Stand up to Cancer and featured Nicola Adams as a celebratory boxer.
D3 provided logistical support for the first-ever Red Bull Robin Hood with more than 130 people enjoying the brand new orienteering race concept. The race has been developed with six challenges, including archery, catapulting and tree-rope climbing; the racers also had a selection of 30 control points throughout the 18km course. D3 developed the race concept with Red Bull from initial idea through to final delivery. Designed and built the challenges and provided the infrastructure for the event .
D3 supported Red Bull in the UK stage of this epic journey where 100 teams travel across Europe using only cans of Red Bull as currency. There were 4 Starting points across Europe, located in Paris, Milan, Vienna and London. 25 teams from around the world started their journey in London in front of the iconic Tower Bridge, just outside Red Bull UK's HQ. Teams then commenced their journey to the various checkpoints located around Europe, including Liverpool, Oxford and London.
For the last 3 years we have designed and developed an immersive training event for Land Rover Experience Global Instructors, focused on learning, sharing and developing skills. The event involves a number of engaging and challenging activities that are visual and contain Land Rovers key core competencies. The intense competition between global instructors culminates in an exciting head to head final. The feedback Land Rover Experience has received from the Instructors following these training events is brilliant and for the last 3 years have scored 100% Net Promoter for this initiative.
Audio Visual, Logistic and Production support for the Lululemon Ambassador Summit and Immersion events held at Osea Island and Chamonix. The Osea Island conference involved 150 delegates staying for 3 days in a mix of glamping Bell Tents and houses on the island. Tentipis were set up as central catering and event hub, alongside conference spaces and a Yoga Studio. Full board catering was arranged for the delegates with an emphasis on Vegan and healthy options. The conference content was supplemented with optional activities including archery, paddleboarding, firelighting, canoeing, woodfired hot tubs, saunas, cycling and a 5km run route. All of the Island signage was replaced with bespoke Lululemon wooden signs.
Since 2014 we have provided activities to support the Shell Rimula Annual Global promotion. The promotion involves 170 delegates from 28 different countries coming to a destination for 3 to days to enjoy a break and also learn more about the Shell Rimula Heavyweight Motor Oil. D3 have produced the activity days to showcase the capability of the oil as part of the promotion. Over the last 4 years delegates have driven and completed tasks using HGVs, Telehandlers, Racing Trucks, Excavators, Tractors, HIABS, Forklifts, Dumpers and Pickup Trucks in a variety of global locations including the Top Gear Test Track, the Hungaroring (Budapest), Milan and Capetown. These hands-on challenges and activities have added valuable content and relevance to the global promotion programme.
Working with our friends at Crunch Communications we helped deliver the challenges and logistics for a bespoke global driving, expedition competition 'Can you handle the Extreme' for Shell Helix. 180 finalists came to South Africa to put their own driving skills to the test during an immersive and memorable brand experience that reinforced the importance of using premium tier motor oil in extreme driving conditions.
Your employees are potentially your best brand ambassadors so it makes sense to engage and inspire them. To immerse them in your brand, make them feel special and create awesome memories is a powerful tool to enable this.
We have worked with the Red Bull team for 8 years to deliver the logistics, infrastructure and activities for the Red Bull Flight School College. This team is a highly motivated, dynamic and enthusiastic bunch who has high expectations. Flight School College is a 3 day brand immersion programme where the student brand ambassadors gain a deep understanding of the worlds of Red Bull and their role within this. Each year this event has 120 students who are left invigorated and wowed by their experience; justifying the claim #beststudentjobintheworld.
The ECB had recently developed new company values that they wanted to share and gain understanding amongst their key stakeholders. We worked with them to devise a day that reinforced these values and required the stakeholders to interpret them and bring them to life via film. The day was held at Lords Cricket ground we were given permission by the MCC to access areas of the ground and pavilion normally inaccessible to anyone other than members and players. The teams were given one value each to get under the skin of and be creative in how they saw this value being represented within the ECB. The day was a real success at launching the values and for engaging key people in what those values really meant to them. The first critical step to a roll out throughout the company.
The day evokes real behavioural change when participants leave and go back to their pubs to share the messages in a creative and engaging way. We work with our friends FizzPopBang to deliver an event each year for 250 18-25-year-old Fuller's Brewery staff. Our challenge is to inspire, excite & empower a team of Brand Ambassadors, who will infectiously spread the Fuller's Golden Rules amongst their team back at the pubs during Connection Week & beyond. The careful mix of serious messages and fun activities to reinforce this thinking leaves the participants feeling engaged, motivated and special.