We have years of experience of running extraordinary and innovative press trips all over the world to support marketing programmes, product launches and sponsorship activation.
16 Automotive and Lifestyle media were invited by Hyundai UK to the final weekend of the 2014 World Rally Championships. The 2 media groups followed different programmes running simultaneously over the weekend. By using helicopters and Hyundai Santa Fe vehicles we were able to combine a full ride & drive with 7 private viewing areas of the rally to achieve a totally bespoke and unique rally experience. The overnight stay culminated with everybody arriving in the middle of rural Wales at the purpose built Hyundai ‘glamping’ village. An outstanding evening consisted of health and well-being massage treatments, wood fired hot tubs, a showpiece ‘in front of your eyes’ 5 course Korean BBQ and some truly excellent Korean Cocktails!
D3 took the lead on this major programme for international motoring and lifestyle media.
D3’s role included the creative, logistics, production and delivery of the event which saw 34 guests arriving every
day over a two week period.
A variety of on and off road routes were shaped across France, Germany and Switzerland. Highlights included a unique exhibit celebrating the evolution of the Range Rover, installed amongst one of the world’s largest private vehicle collections and a dramatic finale to the event where guests experienced driving down a 110m long, 30° Ski jump in the heart of Germany’s Black Forest.
The opening Driving Challenge for the Invictus Games, presented by Jaguar Land Rover, took place in September 2014 at the JLR Design and Engineering Centre, Gaydon. Prince Harry, welcomed representatives from 11 of the competing nations, who drove in competition conditions on both asphalt and off road stages, designed and built by D3. Elements on both stages maximised the performance and capability of the Jaguar F TYPE and the Land Rover Discovery whilst testing the driving and navigational abilities of the competitors.
We have designed and organised a variety of trade and dealer based programmes and are always seeking the most innovative and thrilling solutions
Working with our friends at Crunch Communications we helped deliver the challenges and logistics for a bespoke global driving, expedition competition ‘Can you handle the Extreme’ for Shell Helix. 180 finalists came to South Africa to put their own driving skills to the test during an immersive and memorable brand experience that reinforced the importance of using premium tier motor oil in extreme driving conditions.
Having gained years of experience running expedition based events such as Camel Trophy and The Land Rover G4 Challenge we have the in house expertise to lead or support vehicle based expeditions to the remotest parts of the globe with all the logistics and permissions required.
D3 provided logistical, operational and medical support on a project which saw three prototype Hybrid Electric Range Rovers complete the final stage of their engineering development by embarking on an overland expedition from the UK to Mumbai. Throughout the expedition, media guests would join for a short leg of the journey to record the progress of the vehicles.
D3 provided supporting expertise throughout the overland expedition taking the one millionth produced Land Rover Discovery straight from the factory in Birmingham to the International Motor Show in Beijing.